We had a great interview with Joe Lamp’l at Growing a Greener World and we want to share the link to the podcast with you.  Here’s the link: http://www.growingagreenerworld.com/028-whats-wrong-with-my-plant-and-how-do-i-fix-it-an-interview-with-authors-david-deardorff-kathryn-wadsworth/

Joe is so knowledgeable and personable he made the whole interview fun and informative. Check out the other podcasts on his website. They’re full of good information.

Our book “What’s Wrong With My Plant? (And How Do I Fix It?)” has just been reviewed by Dominique Browning at the New York Times, May 27, 2010. And it’s a really good review too.

Her topic for the reviews is “Gardening Books.” She reviews several good gardening books and our book is among them.

Here’s what she has to say: “Many gardeners find it hard to ask for help. The excellent (and sturdy) WHAT’S WRONG WITH MY PLANT? (And How Do I Fix It?) (Timber Press, paper, $24.95), by David Deardorff and Kathryn Wadsworth, will be indispensable to them, and to the rest of us as well. The information is concise: “A borer’s hole and frass (poop) are obvious on this asparagus stem.” (Thank you very much.) The illustrations are clear, the remedies organic. I promise you, things will go wrong. Be prepared.” You can read the whole article  at this link

Our book has now been reviewed dozens of times, from the NY Times to the Washington Post and many more. All the reviews have been very positive and we are very grateful. Our book is now an award-winning best-seller. And that is very gratifying indeed.

Our blog post for today is a guest blog written by Olivia Dunn, Publicist at Timber Press.

Book publicity is a little bit like a junior high dance. If both the author and the publicist are ready to dance, it can be a ton of fun and really successful. If one party decides to stay on their side of the gym and leave everything up to the other person, it can be dull and lifeless. As a book publicist, I always hope for the former, and with the publicity campaign for What’s Wrong With My Plant? (And How do I Fix It?) winding down, I thought it might be fun to explain what made the campaign so successful.

When I first met David Deardorff and Kathryn Wadsworth of What’s Wrong With My Plant?, I was instantly struck by their willingness to do anything to help with the book’s publicity. Get up at 4 am Pacific time to do an East Coast radio interview on the phone? Check. Pack everything up and go on an 8 week West Coast bookstore tour? Check. Having authors willing participate in their book’s publicity is huge because no one knows the book better than they do.

After author participation, the second biggest piece needed for a successful publicity campaign may be the most obvious — it’s the media. Sometimes you have a book that clicks with the media and What’s Wrong With My Plant? was just such a book. If you haven’t seen the amazing praise for this book, check out the page on our site and read through it.

I could go on and talk about press releases and review copy mailings, media pitches and book tour organization, but that would probably get a little tedious. Let’s just say there’s a lot of work that goes on behind the scenes in order to create a successful publicity “dance.”

In the end, though, it really comes down to having a book you believe in. One you can stand behind, and one you know needs to be in everyone’s hands. That’s what made working on What’s Wrong With My Plant? so easy — it’s a book I felt was important, and I had fun making certain that everyone else felt that way, too.